More Goodies from the Folio Show

I went to a very useful talk on Marketing and Converting Web-based Subscriptions, with lots of meaty examples from the New England Journal of Medicine. Here’s some SEO advice given:

* Check your weblog files for keywords people are using and optimize those.
* In terms of benchmarking, NEJM gets a 7% conversion rate
* Add links at the end of articles to your subscribe page
* Google offers a webmaster’s help center
* Find out about your competitor’s traffic on Googspy.com
* Pay attention to Yahoo, not just Google
* Remember to put keywords on your Landing Pages to increase response
* Go to www.webuildpages.com/cool-seo-tool to check your search engine ranking by keyword phrase
* Visit www.xml-sitemaps.com for free SEO tools