My workshop at the Folio Show

On Tuesday, October 24, 2:45-3:30 I’ll be leading a workshop at the Folio Show (Hilton, NY) on Hot Acquisition Strategies. Here’s the write-up:

In this interactive workshop, you’ll discover which Acquisition Strategies are working in the marketplace right now. Find out how putting a new twist on an old favorite can lift response, in both direct mail and e-mail. See live samples, and share ideas:1. Turn prospects into subscribers with Ezines
2. Tweak your voucher package and boost response
3. Effective strategies for niche markets
4. Sweeps are back!

Come hear the latest and greatest success stories from publishers large and small. Your take-away = lots of ideas you can implement immediately.

***If you are a magazine circulator and your control is atypical in any way – please email me shira@promowriting.com . I’d love to hear your results, receive a copy and present it at my workshop.***