The Right Headline Stops Your Prospect in his Tracks Part 3

There are eight different types of headlines you can use to motivate prospects:

How-to
News
Question
Command
Reason why
Testimonial
Direct
Indirect

Remember that the headline must capture the attention of the prospect, with the benefits to the prospect immediately apparent. The message must do two things: telegraph to your prospect that there’s something in it for him and pull him into the copy.

Let’s look at each one:

How-to – If your prospect wants to accomplish what the headline promises, she’ll read on

News – Tout the benefit of a new product or service

Question – Ask an interesting client-focused question that gets the prospect involved

Command – Tell the prospect why it’s in her best interest to act

Reason why – Present facts that set you up as an expert

Testimonial – Overcome objections and gain credibility by having you clients sell for you

Direct – Announce a sale or limited-time offer

Indirect – provoke curiosity and motivate the prospect to find out more