The Right Headline Stops Your Prospect in his Tracks Part 2

I read in a Marketing Sherpa Search Benchmark Study that when your prospects are in search mode, they don’t bother to read the entire listing – even though it contains so few words.

Their advice regarding search listing headlines: “The first two to three words pack a bigger wallop than words further on." I rewrote last week’s headline to demonstrate this principle.

If you’re writing for the web, there are two points to consider.

1. To optimize your headline for the search engines, limit your head to 65 characters

2. Change your Landing Page headline into a question

At that DM Days seminar I mentioned previously on optimizing landing pages, the speaker indicated that phrasing the headline as a question pulled more responses than a headline that began with the word Free.