Slash those meaningless words

If you want to ratchet up the pulling power of your copy, take a closer look at every single word you've chosen. That means slashing all the empty, meaningless words. Start by eliminating the word quality. It's over-used and doesn't sell anything, because everyone claims it.

Another culprit is the word best. Like quality, best is an un-provable term. You'll see it in just about every piece of sell copy. Which further dilutes its value.

Lastly, expunge the noun needs - as in for all your (you fill in the blank) needs. This is the mother lode of throw-away lines!