Year end ideas

PromoWriting _________________________
SHIRA LINDEN • 203 371-0654 • www.promowriting.com



Presented to Direct Marketing Fundraisers Association (DMFA )
by Amnesty International and SankyNet

This can be a really good time to reach out to prospects, if you press the right buttons.

Ideas all direct marketers can employ:

• Say something new or add a short, compelling video to your Email blast
• Change the channel. If key clients have been unresponsive to Email, switch to print. Or vice versa.
• Include testimonials that sing your praises on social networking sites.
• Repackage what you’ve done. You can resend a prior promotion by changing the subject line or sender/adding new teaser copy and lift note.
• Make it timely. If cold weather bolsters your message, send your promotion just as temperatures are plummeting.
• Give them an incentive – a small gift such as a magnet or bookmark.

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For a complimentary copy checkup contact Shira at 203 371-0654, via email at shira@promowriting.com, her blog Turbocharged Sell Copy http://promowriting.blogspot.com, or her website www.promowriting.com or http://www.linkedin.com/in/shiralinden

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Strategies specific to non-profits:

• Speak from the heart
• Make the IRS your friend, including the amount of time left to give a tax-deductible gift and how the donation will help your organization.
• Get in touch with the top 10 donors who have not given this year with a personal note or lift note or call. This effort alone can bring in thousands.
• Make web donations easy to use and find. Include high asks. Some non-profits even have the form for donating dominate their home page.

DM veteran shares nuggets from 25-year career

PromoWriting _________________________
SHIRA LINDEN • 203 371-0654 • www.promowriting.com

At the 7th annual Hudson Valley DMA (HVDMA) Meet the Masters event held on October 1 at the Fairview Country Club, JoAnne Monfradi Dunn regaled the audience with tips and tidbits she gleaned over the last 25 years. Currently, Dunn is president/CEO of the Brewster, N.Y.-based database services firm Alliant Cooperative Data Solutions.

Her first piece of advice: Surround yourself with smart people. “Hire slow and fire fast. Find the best people you can, take the time to make sure they are right for your organization, and make the investment in developing them,” Dunn said.

Other nuggets Dunn shared include:

· focus on networking
· excel at customer service
· get involved in industry organizations
· be a critical thinker
· understand statistics
· have strong writing, communication and presentation skills
· under-promise and over-deliver
· never compromise yourself

Dunn’s response to the current economic crunch? Use multi-channel marketing to drive more response. “Be proactive, not reactive. Use data to gain insight. Target smarter,” she advocated.

For help creating promotions that differentiate your company from your rivals, contact Shira at 203 371-0654, via email at shira@promowriting.com, her blog Turbocharged Sell Copy http://promowriting.blogspot.com, or her website www.promowriting.com