Is your company memorable?
What do Dominos Pizza, Subway and Federal Express have in common?
Memorable unique selling propositions.
How do you create a USP?
Some experts recommend asking your clients…but that may not lead to any insights. Instead, think about what you want to achieve for your customers or clients. Ask yourself, what’s my dream for my customers?
Here’s an example…
Flash back to the 1970’s when pizza delivery took FOREVER. Tom Monaghan, founder of Domino’s Pizza envisioned his customers enjoying a fresh, piping hot pizza in 30 minutes. There was nothing unique about Domino’s Pizza, so Tom created a point of difference. Made sure he could deliver on this promise. Then he came up with Domino’s memorable slogan: Domino’s Pizza – 30 Minutes or It's Free!
You can create a unique selling proposition for your business as well. Think about what you can promise your customers…invent something you can do differently…and make it happen.
*************************************************************************************
Call PromoWriting at 203 371-0654 to find out how Shira Linden can help you establish your USP and create a memorable tag line. And ask for a FREE review of your current marketing materials. Visit www.PromoWriting.com. Or email Shira@PromoWriting.com.
*************************************************************************************
But first, survey the competition. Make sure they’re not making the same promise and announcing it to the world. If you can establish that they are not making the same promise, nor announcing it to the world, then go ahead and announce your new USP to your customers. As long as you’re the first one to announce it, you own it!
Then, don’t keep it a secret! Broadcast your uniqueness at every opportunity – on your web site, in all your marketing materials such as your direct mail, email marketing messages, radio spots and every time you touch your customers.
Examples of Unique Selling Propositions to get you started:
a) Subway - Subs with under 6 grams of fat.
b) Federal Express - When it Absolutely, Positively Has To Be There Overnight®
c) Domino’s Pizza - 30 Minutes or it's FREE!
Labels: tag lines, unique selling proposition, usp
posted by Shira@PromoWriting.com @ 7:28 AM
73 comments
73 Comments:
Wow what a nice post i am so inspired here could you more share here i will be back to you as soon as possible.
Thanks for sharing...
Maintenance Contracts
Hi there, not long ago i listed on the mailing list upon several web marketing blog and now My partner and i continue to keep finding lots of
email messages inside my email address so it virtually messed up this specific current email address.
Plus the unsubscbribe link turn up useful info frequently.
Are you able to being a digg propose me personally the direction to
go, because I might really like to prevent the following email address contact information.
Feel free to surf my web-site :: Genital Warts Cures
Superb advice out of Patrick. I like the idea he made in relation
to for qualified in a specific location. It can be worked well to me.
I’m at this time unemployed, nonetheless collecting a good number of long term contract
work. Thanks for posting an interview. Joost is amongst the very best in regards to SEO/Wordpress.
Also visit my page ; Genital Warts Home Remedy
Now I am ready to do my breakfast, once having
my breakfast coming yet again to read other news.
Also see my site :: houses for sale guelph near university
[url=http://www.onlinecasinos.gd]casino[/url], also known as accepted casinos or Internet casinos, are online versions of traditional ("hunk and mortar") casinos. Online casinos approve gamblers to get blame in and wager on casino games downright the Internet.
Online casinos in compensation the most as regards found aside on the bazaar odds and payback percentages that are comparable to land-based casinos. Some online casinos think of higher payback percentages with a wit house gismo games, and some mutate known payout behalf audits on their websites. Assuming that the online casino is using an aptly programmed indefinitely compress up generator, quote games like blackjack be blessed an established estate edge. The payout slice voyage of origination of these games are established at near the rules of the game.
Uncountable online casinos sublease into public notice or acquire their software from companies like Microgaming, Realtime Gaming, Playtech, Worldwide Lure Technology and CryptoLogic Inc.
Hmm it looks like your blog ate my first comment (it was extremely long) so I guess I'll just sum it up what I wrote and say, I'm thoroughly enjoying your blog.
I as well am an aspiring blog blogger but I'm still new to the whole thing. Do you have any suggestions for first-time blog writers? I'd
genuinely appreciate it.
Here is my weblog ... continue reading this
Hi there mates, how is all, and what you wish for to
say regarding this paragraph, in my view its in fact awesome for me.
My blog more
After looking into a few of the blog articles on
your website, I honestly like your way of blogging. I bookmarked
it to my bookmark website list and will be checking back soon.
Please check out my web site too and tell me what you
think.
my site - pure health green coffee extract
Hello, I enjoy reading through your article. I wanted to write a little comment to
support you.
Here is my site real estate agent websites
After looking at a number of the articles on your blog, I truly appreciate your technique of blogging.
I saved it to my bookmark site list and will be checking back
soon. Take a look at my web site as well and let me know what you think.
Here is my weblog :: 69010
Hey there, You have done an excellent job. I will definitely digg it and personally recommend to my friends.
I am confident they will be benefited from this website.
Also visit my page Find A Bungalow
Hi I am so glad I found your website, I really found you by
error, while I was researching on Google for something else, Anyhow
I am here now and would just like to say many thanks for a tremendous
post and a all round exciting blog (I also love the theme/design),
I don't have time to read through it all at the minute but I have bookmarked it and also added your RSS feeds, so when I have time I will be back to read much more, Please do keep up the excellent work.
Review my weblog :: Buy Bungalow
I was recommended this web site by way of my cousin.
I am now not sure whether this put up is written via him as no one
else recognize such targeted about my problem. You are
wonderful! Thanks!
Here is my web blog; Buy a Bungalow
Hola! I've been following your site for a while now and finally got the courage to go ahead and give you a shout out from Austin Tx! Just wanted to tell you keep up the good work!
Also visit my website - www.propertywide.co.uk
I have read so many articles or reviews regarding the blogger lovers except this article is in fact a good
paragraph, keep it up.
My weblog: redirected Here
My partner and I stumbled over here different website and
thought I may as well check things out. I
like what I see so now i'm following you. Look forward to looking into your web page again.
Look into my weblog ... where can i buy meladerm cream
WOW just what I was searching for. Came here by searching for seine
My web page ... http://www.propertywide.co.uk/rent/search/st-george-in-the-east-tower-hamlets/furnishings-furnished
I do not even know how I stopped up right here, but I assumed this put up used to be great.
I do not recognize who you're however certainly you're going to a famous blogger
in the event you aren't already. Cheers!
my web blog: property
So just like others, if a person has interest in the fresh news
updates, he can surely give a preference to online medium for getting familiarity with these topics.
The promotion of good health is necessary to ensure
that people are healthy, wealthy and wise. If a person is connected with the
latest headlines, it will develop an awareness
in him with regards to the world which surrounds him.
Feel free to surf to my page: Latest Daily News
In fact, these types of pictures are daily posted and shared a lot.
If you have a bad dog, you can submit your story online on
this submission form on baddogs. Music: My - Space is indeed
the friend of music, but it has close ties with the independent artists, who make up for what they lack in record contracts and money by being My - Space-strong,
building a strong fan base and creating loyal street
teams, which then take on a lot of the advertising on the
band's behalf.
my homepage: funny pictures and sayings to send in emails
These fitness tips in above some basic ideas for keeping fit and healthy body.
One last thing that isn't mandatory but recommended is to set up a Pay - Pal account to process your payments. Visit a Dermatologist: If you are facing any chronic skin problem like pimples, acne and blemishes then consult a doctor at first place before going to a beautician.
Feel free to visit my page :: http://fitnesstipsonly.com
Nice replies in return of this query with real arguments and explaining everything about that.
My site - simply click the next web page
I can't help but believe that the market for products with photos imprinted on them, now made accessible by the Internet, represents a truly enormous opportunity. With this amazing app Write Pad, You can take notes by. A few young superstars have made their name just from being spread across the internet in videos and photos.
Review my page: resources
Outstanding story there. What occurred after? Thanks!
Feel free to surf to my homepage - http://biggestlosers14e6t.xitti.com/link/1263
Very often, these people give up before giving the program a real chance to work.
Men can follow these health and fitness tips to lose weight and get healthy and fit.
If the answer is I''''''ll do whatever takes''''''''.
my website; fitness tips articles
It is not my first time to pay a quick visit this website, i am
browsing this web page dailly and obtain fastidious information from here everyday.
Here is my homepage ... Biotech Services
If you are exercising every day, the fat you burn will be harnessed into muscle.
You may want to try the buddy system, as lot of people find that this motivates them tremendously.
Take note also that you know how to perform the exercise well to
avoid sickness and injuries in the future.
Also visit my web-site - fitness tips and workouts
Hello, Neat post. There is a problem together with your web site
in internet explorer, may check this? IE still is the market leader and a good section
of folks will leave out your excellent writing due to this problem.
Also visit my website - find
Hello, this weekend is pleasant designed for me, since this moment i am
reading this enormous informative article here at my residence.
Also visit my homepage - http://www.friendznow.com/
Nice post. I was checking constantly this blog and
I am impressed! Very helpful info particularly the final phase :
) I take care of such info much. I used to be seeking this certain info for a
very long time. Thank you and best of luck.
Also visit my web page ... tv products
I am sure this piece of writing has touched all the internet visitors, its really really
fastidious post on building up new webpage.
Here is my web page: hottest gift ideas
Hello to every one, since I am really eager of reading this webpage's post to be updated regularly. It consists of nice material.
my web blog :: this website
Hi, i feel that i noticed you visited my site thus i came to return the favor?
.I'm trying to to find things to improve my web site!I suppose its ok to make use of a few of your concepts!!
Also visit my web blog ... best Breast cream
Very often, these people give up before giving the program a real chance to work.
If you weigh yourself everyday or every other day and see that you've gained weight, your motivation may go down and you'll be likely to give up.
What I tell my clients is that they need
to schedule their fitness time like it's a doctor's appointment.
Here is my weblog; wooow.ir
Great goods from you, man. I've be mindful your stuff previous to and you are simply extremely magnificent. I actually like what you have obtained right here, really like what you are saying and the best way in which you assert it. You are making it enjoyable and you continue to care for to keep it wise. I can not wait to read much more from you. This is really a terrific website.
Feel free to surf to my blog post - what is the best acne treatment for teenagers
Hi, yeah this paragraph is really nice and I have learned
lot of things from it regarding blogging. thanks.
my webpage; electric juicer
Your payments will not only get to you faster but it will provide you with a history of your earnings for your records.
We know because they have done so for millions of other people.
Stretching will help you prevent injuries and it will help you loosen up your muscles.
Here is my site :: please click the following page
Heya i'm for the first time here. I came across this board and I find It truly useful & it helped me out a lot. I hope to give something back and help others like you helped me.
Here is my site Diet Plan To Lose Weight
Hello Dear, are you really visiting this website daily,
if so then you will definitely take fastidious experience.
Also visit my website: www.propertywide.co.uk
It's really very complicated in this active life to listen news on Television, so I simply use internet for that reason, and obtain the hottest information.
My site :: flats
When some one searches for his essential thing, therefore he/she wants
to be available that in detail, so that thing is maintained over here.
My blog :: flat
Outstanding quest there. What occurred after? Good luck!
my website rent flats
You should be a part of a contest for one of the most useful websites online.
I most certainly will highly recommend this website!
Feel free to visit my blog :: www.osservatorioterrediano.org
Your method of explaining everything in this piece
of writing is genuinely good, every one can easily understand it, Thanks a
lot.
Also visit my page :: fitness tips men
Take a little personalized inventory, believe by all of your gym-related
routines, and figure out how that may ideal translate to carrying out them at home.
Also visit my page - dumbbell set with rack
Unquestionably believe that which you stated. Your favourite
reason appeared to be at the net the easiest thing to be aware of.
I say to you, I certainly get irked even as people think about
issues that they just do not understand about. You managed to hit the nail upon the highest as
neatly as outlined out the whole thing without having side-effects , other folks could take
a signal. Will probably be again to get more. Thanks
my page: research paper editor
However, there is high internet access on the phone and there are all possibilities of a virus attack on the phone.
Both the displays are easily among the best,
with the i - Phone 4 marginally leading the way in terms
of display quality and the Galaxy S winning the size battle.
It will show you a list of Active Applications and you can press End to shut them down
individually or press End All to close everything.
Here is my website ... samsung galaxy s4
In the USA the album was sold 352,000 times also in its first week.
The nook color already had these two features, so it is now much more competitive with it.
It could still be demanded by law enforcement or stolen by malicious hackers that gain access to Amazon's systems.
Here is my weblog - kindle fire review
Can Ӏ just sаy what a comfort tο fіnd ѕomebody who truly unԁerstands whаt they are talking about on the internet.
You actually realіze how to bring a problem
to light and mаke it important. More and mοre people shоuld read thіs and underѕtand this ѕide of your story.
I can't believe you aren't more popular gіven that you surely hаѵe the gift.
Visit my page: does hcg diet work
Attractive section of content. I just stumbled upon your
web site and in accession capital to assert that I acquire actually enjoyed account your blog posts.
Anyway I'll be subscribing to your augment and even I achievement you access consistently rapidly.
my website :: editing college papers
The Black - Berry Tablets media player will not disappoint you as this premier media player and
video creation are supported by Codecs. That partnership included the expansion of
Adobe products, primarily the Creative Suite and
Flash, on Research In Motion devices. In standard version blackberry playbook there are no support for GPRS, EDGE and 3G.
Its like you read my mind! You seem to know so much about this,
like you wrote the book in it or something.
I think that you could do with some pics to drive the message home a little bit,
but other than that, this is great blog. A fantastic read.
I'll certainly be back.
Feel free to visit my homepage - keep reading
Greetings I am so thrilled I found your blog, I really found you by accident, while I was searching on Askjeeve for something else,
Anyhow I am here now and would just like to say thanks for a remarkable
post and a all round interesting blog (I also love the theme/design), I don't have time to go through it all at the moment but I have saved it and also included your RSS feeds, so when I have time I will be back to read a great deal more, Please do keep up the superb work.
My web page: bugs bunny t-shirts for kids
The cheaper sets will have you ever wrap the bands around
your legs, nevertheless the superior sets will include a set of ankle straps.
My web page :: click through the up coming web site
Fantastic beat ! I would like to apprentice while you amend your web site, how can i subscribe for a
blog site? The account helped me a acceptable deal.
I had been tiny bit acquainted of this your broadcast provided bright clear idea
Stop by my blog - film forum twitter
Superb website you have here but I was wanting to know if you
knew of any discussion boards that cover the same topics discussed
in this article? I'd really like to be a part of online community where I can get feedback from other experienced people that share the same interest. If you have any recommendations, please let me know. Cheers!
Have a look at my blog post: tweedehands goedkoop prepaid bellen
For newest information you have to go to see world-wide-web
and on world-wide-web I found this site as a finest site
for newest updates.
Also visit my web page: prepaid telefoon simlock vrij
In the event you might e-mail me with just a few solutions on simply how you
made your weblog look this wonderful, I'd be grateful.
Feel free to surf to my web blog having trouble getting pregnant
For those who teach any more than this your testosterone stages
will plummet.
my web page ... adjustable weights
Impressive pages can now be created using interaction,
animation and video streaming. All five screens are fully customizable with widgets,
shortcuts, apps, and photos. It's finally a pure Android experience in a tablet form.
Check out my blog: nexus 7
Superb, what a website it is! This blog presents helpful data to us,
keep it up.
Here is my weblog - Recipes For Juicers
The proceeds where split between, Cancer Research, Mc -
Millan Cancer Support and Bart's Hospital East Wing, and dedicated to the memory of David's natural father Antonio Senezio, who
died of cancer in 2007. What is the best point and shoot digital camera 2011.
The DIGIC II processor lets you shoot up to 4
frames per second, and will produce prints
that are large enough for almost any purpose.
Also visit my webpage; canon eos 6d
Thanks , I've just been searching for information about this subject for a long time and yours is the greatest I've discovered so far.
But, what in regards to the conclusion? Are you
certain about the source?
Feel free to visit my web blog: charlotte nc computers
ӏf you want tο imρгove youг knowledgе juѕt keeρ viѕiting this
wеb sіte anԁ be updated with
the newеst neωs upԁate posted hеrе.
my website :: wirewound resistor
Excellent article! We are linking to this great content on our site.
Keep up the great writing.
Here is my site ... home income
Many people experience problems when they first buy and install
their Roku digital
video player. Blip - TV: Distributes 48,000 independently-produced Web shows.
Air - Play will also be coming quickly on Airplay-enabled speakers and stereo methods.
Heya i'm for the first time here. I came across this board and I in finding It really useful & it helped me out a lot. I hope to give something again and aid others like you helped me.
My page ... On Front Page
Pretty section of content. I just stumbled upon
your site and in accession capital to assert that I get in fact
enjoyed account your blog posts. Anyway I'll be subscribing to your feeds and even I achievement you access consistently rapidly.
Feel free to surf to my blog check this out
Hi there! Someone in my Myspace group shared this website with us so I came to take a look.
I'm definitely enjoying the information. I'm bookmarking and will be tweeting this to my followers!
Exceptional blog and terrific style and design.
Feel free to surf to my web-site example here
Hello There. I found your blog using msn. This is a very well written article.
I will be sure to bookmark it and return to read more of your useful information.
Thanks for the post. I'll certainly comeback.
Check out my website see post
Excellent blog here! Additionally your website rather
a lot up fast! What web host are you the use of? Can I get your associate hyperlink on your host?
I wish my website loaded up as fast as yours lol
Feel free to visit my blog post; minecraft free play
Great post. I was checking constantly this blog
and I'm impressed! Extremely useful info specifically the last part :) I care for such info much. I was seeking this certain info for a very long time. Thank you and best of luck.
Review my web-site - citation
An impressive share! I've just forwarded this onto a colleague who has been doing a little homework on this. And he in fact ordered me breakfast due to the fact that I discovered it for him... lol. So let me reword this.... Thank YOU for the meal!! But yeah, thanks for spending time to discuss this matter here on your site.
Also visit my homepage :: home income
Post a Comment
<< Home