DM veteran shares nuggets from 25-year career

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SHIRA LINDEN • 203 371-0654 • www.promowriting.com

At the 7th annual Hudson Valley DMA (HVDMA) Meet the Masters event held on October 1 at the Fairview Country Club, JoAnne Monfradi Dunn regaled the audience with tips and tidbits she gleaned over the last 25 years. Currently, Dunn is president/CEO of the Brewster, N.Y.-based database services firm Alliant Cooperative Data Solutions.

Her first piece of advice: Surround yourself with smart people. “Hire slow and fire fast. Find the best people you can, take the time to make sure they are right for your organization, and make the investment in developing them,” Dunn said.

Other nuggets Dunn shared include:

· focus on networking
· excel at customer service
· get involved in industry organizations
· be a critical thinker
· understand statistics
· have strong writing, communication and presentation skills
· under-promise and over-deliver
· never compromise yourself

Dunn’s response to the current economic crunch? Use multi-channel marketing to drive more response. “Be proactive, not reactive. Use data to gain insight. Target smarter,” she advocated.

For help creating promotions that differentiate your company from your rivals, contact Shira at 203 371-0654, via email at shira@promowriting.com, her blog Turbocharged Sell Copy http://promowriting.blogspot.com, or her website www.promowriting.com