Friday, April 01, 2011

New for 2011

Six months in the making, PromoWriting now has a new logo and a new, state-of-the-art web site showcasing our work in an online Portfolio with three sections:

• Interactive Marketing
• Print and Digital
• Direct Marketing

You’ll also find a Press section which includes PromoWriting’s many published articles, a panel discussion from DM Days NY as well as media where we’re quoted. To take a look, visit

To find out about new, out-of-the-box interactive marketing solutions that will put you light years ahead of the competition, contact Shira at 203 371-0654 or via email at
In other news, I attended NEMOA at the Renaissance Boston Waterfront hotel this month, a fabulous conference where marketers convene and exchange ideas, hence the tagline Direct Exchange.

One seminar leader posed the question “Is your communication vanilla?” Take a look at all your messaging. Could your customer communications be from Anycompany USA? This could spell death for a business.

Instead you want to build a “wow” experience at every touch point. Don’t be afraid of developing a company personality – and letting that personality shine through. And if you’re uncertain how to begin, that’s something PromoWriting can help you with.

Call PromoWriting at 203 371-0654 to find out how Shira could help you better connect with your target audience.

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