“Live” from the MeritDirect Co-op

1. PromoWriting _________________________
   SHIRA LINDEN • 203 371-0654 • www.promowriting.com
   
   
   Tips and Tactics you can apply immediately
   
   1. The #1 offer in B2B = Information. Case studies, articles, white papers, brochures, videos or books. Also, a 10 Tips document that solves customer problems, with a subtle mention of how your company can help works.
   
   2. Triggered Emails are working
   
   3. Email prospecting is not working
   
   4. According to Amy Africa, Internet Guru, red is the best color for a button. It inspires confidence. Top performing colors are yellow, red and black. Use yellow sparingly.
   
   ► Most people stop reading after 1-2 lines of Email
   
   ► Click Here Now works better than Click Here
   
   ► Problem solution navigation is the best way to navigate
   
   ► 40% of your business should be repeat visitors
   
   ► Buy Now performs better than Add to Cart
   
   ► Only 30% of people scroll. Put all key information above the fold
   
   ► A user should stay 40 seconds on the entry page. Your bounce rate should be 5%
   
   ► Three column sites work best. Place your Signup Box on the left.
   
   ► 80% of orders occur within 12 minutes. The more they stay, the more they pay. Speed them through the checkout.
   
   ► For those who abandon carts, send 7 – 10 follow-up Emails and get 15% to convert within 5 days
   
   ► Short videos (less than 4 minutes) work
   
   
   
   For copy that gets results or a copy checkup, contact Shira at 203 371-0654, via email at shira@promowriting.com, her blog Turbocharged Sell Copy http://promowriting.blogspot.com, or her website www.promowriting.com