Spur your prospects to action
A new survey from advertising firm Endai Worldwide revealed that unsolicited e-mails can be incredibly effective in motivating people to buy! In the last 12 months, 50% of the 7,500 men and women surveyed have made a purchase as a result of a marketing e-mail - some actually from an email they fished out of their spam folder.
Are your e-mail promos so compelling that your prospects will see them glittering amidst the surrounding spam? Here’s what attracted the survey respondents:
· a good offer or deal
· something they’re specifically interested in
· a recognizable company or brand name
· an intriguing subject line
If you’re looking to create e-mail promotions that sparkle, look to PromoWriting. My latest e-mail promotion pulled 4x the number of hits in a split test.
posted by Shira@PromoWriting.com @ 9:06 PM
1 comments
1 Comments:
I am familiar with this survey and have reviewed its raw findings.
Unsolicited email is strictly prohibited, and the survey being referred to herein, regards marketing emails --NOT unsolicited emails.
Endai Worldwide bans to the sending of unsolicited mail from its network, because it is illegal, unethical and inappropriate.
A copy of the aforementioned survey is available to illustrate this by you contacting sales@endai.com.
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