Live from the Merit Co-op X2

PromoWriting _________________________
SHIRA LINDEN • 203 371-0654 • www.promowriting.com


Tips and Tactics you can apply immediately


According to George Hague, VP and Senior Marketing Strategist at J. Schmid & Associates, Inc. there are 6 secrets to differentiating your company from the competition:

► Quality control – deliver value based on product consistency

► Quality control – deliver value based on consistent service

► Packaging – deliver value from product convenience

► Taking responsibility – deliver value from convenient service

► Matching – deliver value from product customization

► Knowledge-based applications – deliver value from customized service. For example, personalized URLs deliver up to a 35% lift.

Bundle these, and you’ve got a competitive advantage that can’t be easily imitated.

Three magic questions to ask:

1. What are we doing that you like?
2. What are we doing that you don’t like?
3. What are we NOT doing now that you wish we were doing?

In other news, I'll be giving a TeleSeminar at 1PM on October 8:
The KISS Guide to Direct Mail Success

Visit www.whoscoming/WomenCentric for information and registration on this Millionaire Maker TeleSeminar!

For help creating promotions that differentiate your company from your rivals, contact Shira at 203 371-0654, via email at shira@promowriting.com, her blog Turbocharged Sell Copy http://promowriting.blogspot.com, or her website www.promowriting.com