Year end ideas

PromoWriting _________________________
SHIRA LINDEN • 203 371-0654 • www.promowriting.com



Presented to Direct Marketing Fundraisers Association (DMFA )
by Amnesty International and SankyNet

This can be a really good time to reach out to prospects, if you press the right buttons.

Ideas all direct marketers can employ:

• Say something new or add a short, compelling video to your Email blast
• Change the channel. If key clients have been unresponsive to Email, switch to print. Or vice versa.
• Include testimonials that sing your praises on social networking sites.
• Repackage what you’ve done. You can resend a prior promotion by changing the subject line or sender/adding new teaser copy and lift note.
• Make it timely. If cold weather bolsters your message, send your promotion just as temperatures are plummeting.
• Give them an incentive – a small gift such as a magnet or bookmark.

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For a complimentary copy checkup contact Shira at 203 371-0654, via email at shira@promowriting.com, her blog Turbocharged Sell Copy http://promowriting.blogspot.com, or her website www.promowriting.com or http://www.linkedin.com/in/shiralinden

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Strategies specific to non-profits:

• Speak from the heart
• Make the IRS your friend, including the amount of time left to give a tax-deductible gift and how the donation will help your organization.
• Get in touch with the top 10 donors who have not given this year with a personal note or lift note or call. This effort alone can bring in thousands.
• Make web donations easy to use and find. Include high asks. Some non-profits even have the form for donating dominate their home page.