Spur your prospects to action

A new survey from advertising firm Endai Worldwide revealed that unsolicited e-mails can be incredibly effective in motivating people to buy! In the last 12 months, 50% of the 7,500 men and women surveyed have made a purchase as a result of a marketing e-mail - some actually from an email they fished out of their spam folder.

Are your e-mail promos so compelling that your prospects will see them glittering amidst the surrounding spam? Here’s what attracted the survey respondents:

· a good offer or deal

· something they’re specifically interested in

· a recognizable company or brand name

· an intriguing subject line

If you’re looking to create e-mail promotions that sparkle, look to PromoWriting. My latest e-mail promotion pulled 4x the number of hits in a split test.